Oboz creates rugged, high-performance footwear built for the trail, known for balancing technical innovation with a deep commitment to sustainability. For the Cottonwood, the goal was to translate complex features from B-Dry waterproofing to responsibly sourced leathers into a visual experience that makes those technical details feel premium and purposeful.

The strategy focused on "Technical Excellence," using smooth product close-ups and dynamic motion to highlight specific benefits like the Trail Tread grip and O FIT Insole® cushioning. Every detail, from the textures of recycled materials to the rugged grain of the leather, was visualized to ensure the product's durability and innovation are immediately clear. To demonstrate the shoe's capabilities in high-fidelity, the production emphasized material accuracy and purposeful camera movements, moving beyond a simple product demonstration to create a cinematic narrative.

The result: a high-performance marketing asset engineered to outpace the competition, capture maximum attention, and drive measurable brand growth.

Cottonwood - L

Vibram - vtx

The objective was to create a sense of curiosity through a simulated cloth reveal, transitioning from a concealed form to a cinematic hero showcase that emphasizes the product's unique, aggressive silhouette. The strategy focused on "Brand Identification," timing the motion to highlight the iconic Vibram logo as the primary point of contact during the reveal. The film emphasizes both the intricate sole technology and the overall aesthetic, ensuring the Vortex is presented as a powerful entry in the high-performance category.

The result: a versatile, high-impact asset designed for cinematic display, engineered to establish immediate product authority and communicate an uncompromising standard of durability.

Rockfall

The Rockfall project was designed to visualize structural resilience within a demanding natural context. The objective was to place the footwear in a rugged, mountainous environment to demonstrate that the product is purpose-built for difficult terrain and unpredictable landscapes. The strategy utilized intentional pacing and environmental interaction to establish a direct connection between the rigidity of the terrain and the strength of the build. These visuals serve to highlight the shoe's durability, ensuring the product's capability is felt through every frame of the encounter.

The result: a versatile, high-impact asset designed for cinematic display, engineered to establish immediate product authority and communicate an uncompromising standard of durability.

Let’s Talk

Discuss project objectives and production strategy via a brief discovery call.